Posted January 31st, 2011
by Latest Domains Articles
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company's brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.
Search Engine Placement Domains
The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for 'red widgets'. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/)
Brand Domains
When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.
General Term Domains
In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm)
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Posted January 31st, 2011
by Latest Domains Articles
Have you heard about the new standard for domain name whois privacy that the Canadian Internet Registration Authority or the CIRA has recently announced? If not yet, then here it is.
Recently, numerous reports have noted that the Canadian Internet Registration Authority has proposes a new standard for the domain name whois privacy. In their proposal, it is considered that the new policy for domain name whois privacy will provide all the dot-ca domain name owners with an enhanced domain name whois privacy safeguards, bringing the domain name whois privacy policy in line with the currently enacted Canadian privacy laws.
Today, the new proposed domain name whois standard becomes the hottest subject of a general public consultation. And this domain name whois policy will see the CIRA to pursue in collecting complete information from dot-ca domain name owners, however, it will create only a little amount of the details that are available to the general public in its web-based domain name whois lookup directory.
Along with such introduction, the Canadian Internet Registration Authority itself have assumed that this new domain name whois standard will ensure greater privacy protection barriers under the dot-ca regime than are recently accessible with so many other internet domains just like the dot-com. In some reports about this matter proposed by the CIRA, it is noted that the president of the CEO of CIRA had mentioned that this new standard for the domain name and whois privacy is all about protecting the people's fundamental right to privacy in the virtual reality. Along with that statement, the president of the CEO of CIRA also mentioned that since the internet is a wonderful and transformative force, it is then right to take some great care to ensure that such dimension serves the people, and not the other way around.
With such main reason for introducing this new standard for the domain name whois privacy, the group further maintains that this policy then sets a new standard among the internet domains. And in particular, the new standard for domain name whois privacy states that for those who register a dot-ca domain name, it is only the domain name, registrar's name, registration date, "last change" date, notice about adjustments in status of the domain name and server IP numbers/names will be accessible through whois. It further holds that the policy for organizations with dot-ca designations will not be changed, so the same date will continue to be accessible through whois. And lastly, the new policy holds that CIRA will pursue to ensure that all registration data is available to law enforcement agencies.
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Posted January 31st, 2011
by Latest Domains Articles
The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?
The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.
The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site's domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.
For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?
Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."
So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.
Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch tv at all I'm sure you've seen ads for freecreditreport.com. That's a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. Thats a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. "Cheap Web Site Hosting" is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.
So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.
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Posted January 21st, 2011
by Latest Site Promotion Articles
Search engines have become one of todays most popular means to marketing. Although expensive, with no guaranteed results, search engines provide that fastest way to meet to the most broad demographic of consumers.
While that seems great in theory, there are many cons that follow along with using search engines for marketing. First, using a search engine as a means to market to consumers leave you subject to paying for consumers to see your ad, that do not have any intentions on buying your product or service.
Although, this does leave a gateway for impulse buying from consumers, the expense to market to unwilling consumers outweighs what any business will see in return from the ads. Second, search engines charge a significant amount of money for a small space on a home page or side bar. Some consumers will not even get far enough down a page to see the advertisements on the lower section, therefore making the ad obsolete and the expanse wasted.
Lastly, search engine marketing does not have a stable correlation across the boards for all industries using it. Some industries, such a restaurants, movies or other low cost products tend to see better results than companies that are selling higher priced items and are a more desired product that have consumers searching to a specific brand rather than shop through ads.
All in all,
marketing through search engines can be highly beneficial for certain companies. Although, given all things considered, search engine marketing cannot be considered the most efficient style of marketing.
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Posted January 14th, 2011
by Latest Site Promotion Articles
The most important thing that you need in network marketing is a network! This should be your number one priority. Once the network is built up, the people will automatically come. Here are five ways that you can use for network marketing and how to implement them.
Blogging
Blogging means both - having your own blog and making posts on it, as well as making posts on similar blogs that other people have. In either case, blogs can give your business link a lot of exposure. Most network marketing companies give you your own website. All you have to do is to place the link of this website somewhere in the blog posts that you make. Of course, having your own blog is a better idea because in that way you can keep it updated and can manage it in a better way through syndication and autoresponders. This will help your link become much more popular on the Internet and thus reach out to more people.
Article Marketing
Marketing with articles refers to writing meaningful and informative articles about your business venture and putting it up on the Internet on places known as article directories. These articles contain your business website link and also a short bio about yourself. You can optimize the article with suitable keywords so that they rank on search engines. This brings more people to read the article, and if they are interested, they will click through the link on the article to visit your website.
Video Marketing
Video marketing is a relatively new concept but it has become immensely popular in recent times, thanks to websites such as YouTube. You make an informative video about your business and upload it on such websites. These videos are search engine optimized through tags. People can check out the videos and if they are interested, they can visit the website that is usually displayed within the video.
eBooks
People have a very favorable opinion about eBooks for the simple reason that they are considered to be significant sources of information. You could sell these eBooks, but the best way is to use eBooks for lead generation.
Opt-in Lists
You collaborate with other websites and add an opt-in list about your business opportunity. When people sign up on those websites, you opt-in page comes up where they are asked to sign in to the list in case they want information from you. If they do, you get a list which you can use to bring more traffic to your website.
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